We recognise that customer behaviour is ever changing, so the ability to alter prices swiftly produces better returns for our owners. We are leading the way in the holiday property market through our significant investment in an intelligent pricing system. It’s a sophisticated system, which we refer to as dynamic pricing.
We respond quickly to economic conditions, special events or a changing market. Price and demand trends are monitored to optimise occupancy and income potential. Our expert analysts, each with responsibility for a specific region, monitor sales and the trends of demand constantly, so they can act quickly and fine tune individual property prices in our owners’ best interests.
Our innovative, dynamic pricing system, which is unique in this market, is proven to deliver owners an additional 6% more income year on year.
“Our expert analysts monitor sales and demand trends constantly, allowing them to act quickly to fine-tune individual property prices to increase their appeal and income. Subsequently, average owner income has seen a 6% increase in 2014.”
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