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Regional Manager for Devon, Sherilee Jordan has been working for English Country Cottages for over 8 years. We asked her a few questions about what it means to be a Regional Manager and how she has helped many owners to create thriving holiday rental businesses.

What did you do before you became a Regional Manager?

I have always loved the travel and holiday industry and for many years I saw the world as an air stewardess. I’ve also been a pub landlady and previous to that I sold skiing and educational holidays to schools.

Why did the role of Regional Manager appeal to you?

My passions are properties, interior design and meeting people. So, Regional Manager is a dream job for me, as we get the opportunity to deliver everything in the process, from organising photographs to advising on little changes that will increase a property’s desirability and occupancy. I see the role as one where I get to offer support and advice, and through it I meet some really lovely people.

Can you describe some of the types of owners you work with and what kind of owners you are looking to recruit?

I have an amazing group of owners. From farmers that have turned outhouses and unused buildings in incredible locations into amazing luxury properties, to owners who have inherited and renovated properties, whether they are cottages or stately homes, into 5-star holiday homes. I am always looking for owners with incredible, interesting and distinctive properties that our guests are looking to occupy.

What would your owners say about you?

I think my owners would say we have a strong business relationship and that I provide a friendly, helpful service with bags of enthusiasm. When owners are purchasing a luxury holiday home, or choosing to join English Country Cottages, it can be a new process and a big step for them. I am here to guide them, support them and be with them every step of the way.

We have another 53 Regional Managers, just as dedicated as Sherilee, right across the UK.

Do you think you play an important part in increasing a property’s occupancy?

I would like to think so. Obviously the location and style of the building is important but when an owner signs up with English Country Cottages I will visit the property and assess it against our grading criteria and our guests own exacting standards. At that stage I can advise what guests are looking for and give some hints and tips as to how the property can become more desirable. Being local to the area I can also advise where to purchase the right little extras to finish off the property and recommend local services.

What do owners contact you about the most and how do you help them?

It’s always the welcome pack. It’s a vital part of the holiday experience for the guest and it needs to be functional and informative but inspiring in terms of the area and activities. I spend lots of time with my owners advising them on how to get it just right and what to include. I always advise my owners to stay in the property for at least a night and see it through a guest’s eyes. This is so they can see if there is anything missing in the property and experience it for themselves. You would be surprised at how many things can change once the owners have stayed in the property.

Have you seen fashions change in luxury holiday letting? Do guests expect more these days?

Guests expect a great deal more these days. When I became a Regional Manager 8 years ago the market was very different with guests having to bring things with them for a stay in a holiday property. These days’ guests want the full luxury experience, like dressing gowns and fantastic quality linens. I’ve also seen a change in people’s ideas of self-catering, too. Many people book online food deliveries in advance and some even book a chef for the week, so everything in the kitchen needs to be of exceptional quality.

What is the most you have done to help an owner?

I once got a call from an owner explaining that their guest’s car had caught on fire when they were in transit very near to where I lived. I immediately went and collected the guests from the motorway (a family with children) and took them to their holiday home.

For any potential owners what’s the value of them having access to a Regional Manager like you?

My owners always have someone to talk to who truly understands what their guests want and can support them in making the best of their property. I have an amazing collection of owners and Iiving in their locality means I can help them make the most of where their property is as well as what they can do to increase occupancy.

Why English Country Cottages?

Unprecedented marketing budget, delivering
over 36 million visits
to the group’s website each year.

Personal, continued support from a
Property Expert
who lives local to your property

Many properties delivering
more than 48 bookings a year

Call our property experts today, until 7pm on
0345 268 8874

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